IN WRITTEN FORM

Copywriter with a Masters of law.

HUH? WTH DOES THIS MEAN?

Excellent question!

In other words, I have a variety of writing skills that are tailored to your organisation and audience. In addition to writing content and copy, I can also prepare trustee board papers for organisations, grant bids, and case studies highlighting your outstanding work or boosting your brand.

Contact me!!

All About Joy

Pun intended! An experience with me is guaranteed to make you feel Joy!

Spoiler Alert! I frequently use the terms 'content' and 'copy' interchangeably. Why not? They're both common words. Splitting hairs isn't going to help you increase your online presence or marketing communications or anything to be honest.

I'm an academic, creative, and philanthropist which means I understand the needs of different sectors. As a freelance copywriter—at this point, an all-around writer—it is my job to listen to you! Whether you’re an agency, a brand, an entrepreneur, or a charity, I am responsible for choosing words that help you achieve your goals.

Background

Masters of Law

BPP University

Creative

Creative Director

Philanthropy

Grant Making

The 360 Experience

Allow me to re-introduce myself! If you didn't know, this is a lyric from a great lyricist known as Jay-Z, but let's be honest, you don't care about who he is or who I am for that matter, you care about what I can do for you! So, let's talk about you and the 360 experience which is ALL about you.

The 360 Experience is the service you'll receive. That's it!

OK, but what is it?

You've got a business to run. Clients to win. Products to push. Services to sell. Campaigns to conquer. Brands to build. Bids to secure. Bottom line- money to make and stories to tell.

Quite frankly, you're busy and don't have the time to procrastinate and obsess over words that excite, engage, inform, persuade, and skate off the page, not to mention the grammar and proofreading stuff-boring! Guess who has the time? Me!

The right words work miracles – the wrong words do nish.

That's why I write as if my life depends on it.

Writing Focuses

Copy

Content

Case Studies

Creative-

Are you in the creative industry, exploding with ideas, and struggling to translate your concepts onto paper? Imagine this. The opening scene is splurging with events across the world; the "Mandela effect" is in full swing, and on this one blazing afternoon, a heatwave, scorching if not burning, people all around the world are running to the sea and jumping into the ocean. Suddenly, a whirlpool forms, and this isn't Bermuda- what on God's green earth is going on?! Is it the end of the world? Is it the reckoning? Is it global warming? Out of nowhere, mist appears, mystic audio plays and the mermaids follow, pulling all those in the waters down to the bounds of the earth, one by one, through a multicoloured tunnel of bubbles, pink bubbles, blue bubbles, tight bubbles, and loose bubbles. On the other side-the 12th dimension. Giants, dinosaurs, the Kraken! Blah, blah, blah. You get the gist!

Your vision, my laptop. Let's bring your ideas to life.

Business -

No persuasion, no clicks. No clicks, no sales. No sales, no scale. No scale, no growth.

Time is of the essence! Like a goldfish, 6 seconds to be precise, is the time you have to bait. Every ad, article, web page, and content asset needs to pack a punch. The words need to flow like butterflies and sting like bees. In a world where attention spans are shrinking, you need short, engaging, and persuasive copy to captivate potential clients. Don't waste time with lengthy messages - get straight to the point and win over your prospects.

Charity-

Are you overwhelmed with paperwork? Speaking to fundraisers and grant-makers, 

grantees and trustees, juggling admin and finance—to top it off, you have a board meeting at the end of the week, children at home who just want Pepper Pig, and have to produce papers, case studies, and winning proposals. Just thinking about it makes me sleepy. Let me alleviate that burden. It's a no-brainer—you need to be able to convince the bosses that the bid or organisation is worth the contribution-simple. With charity giving, it's a little different; the decisions made from the writing you produce affect the lives of many. You need someone who understands the complexities of the sector. You need winning words. You need a champion. You need Me!

PRICES are dependent on the service required, please contact me via email or Linkedin to find out more

Linkedin: Joy Matthew